The party's report to the 20th National Congress clearly points out that we should stick to the theme of promoting high-quality development and combine the implementation of the strategy of expanding domestic demand with the deepening of supply-side structural reform, we will strengthen the fundamental role of consumption in economic development. Xinxiang has been systematically promoting the construction of tourism destinations by continuously amplifying the comprehensive effects of the literary and tourism industry, and fostering new highlights, economic circles and demonstration zones for literary and tourism within its jurisdiction,To keep Xinxiang busy“Out of the circle”，Hand in your bright report card.

　　 Whether it is upgrading tourism products or enriching the consumption scene, exploring the effective path of integration, in the final analysis is to let consumers have a better travel experience, consumption experience. Only by strengthening the thinking of users, more from the actual needs of consumers to consider, to extend good service to the details, with the support of high-quality service, the integration of literature and tourism can effectively melt the results, melt the satisfaction, melt the sustained momentum of urban development.

　　The fusion of literature and tourism is both an objective and a subjective problem. Based on the unique culture, Xinxiang will expand its cultural service function and embed it into the whole tourism chain“Create something from nothing”、“Good students are excellent”、“Excellent student special”， These diverse forms, rich content, close to the masses of cultural activities, so that tourists“You have fun”“Swimming pays off”，It is the correct way to open the integration of literature and tourism.

　　Henan daily client reporter, Zhao Zhenjie, Wang Yongle, correspondent, Wang Haixin

　　This summer, Xinxiang has seen a number of highlights.

　　During May Day, Huojia County in Xinxiang, a traditional plain village without mountains or water,To“A thousand-year-old county·Hemei wins”The first cultural tourism festival for the media, attracting tourists looking for homesickness, access to an average of 38,000 daily traffic, as a phenomenon of rural tourism in the network boom.

　　Since the summer, Dayu Lake Food Music Beer Festival and Bigan Temple“Loyal”Summer Night Carnivals have been held in Weihui, bringing together local cultural elements and stimulating local consumption potential, with revenues up 70 per cent year-on-year.Topics“By Lake Yu the Great. Let's have a beer”It has been played nearly a million times.

　　On August 13, four kinds of cultural innovation ice cream from Xinxiang were put on sale for the first time at the Plain Museum. Release 3 days, become the major supermarket explosive products, many times on the hot search.

　　When it comes to travel, more and more people are looking to Xinxiang, and when it comes to travel, more and more people are coming to Xinxiang.“Dragon Boat Festival”During the three-day holiday, Xinxiang received 2.8804 million tourists, second only to Zhengzhou in the province, generating 1.133 billion yuan in tourism revenue, an increase of 55.13 percent and 48.84 percent respectively over 2019, reached the peak of the same period in nearly five years.

　　Why the cultural tourism projects in Xinxiang during the festive season times“Out of the circle”?In the view of Han Weijun, Director of Xinxiang's cultural and Tourism Bureau, Culture is the soul and tourism is the market. The cultural and tourism industry is like a drawing board, and a region must be good at drawing wonderful works“In the Create something from nothing，In the“Good students in the excellent” reform and innovation, in the“Excellent students in the special” breakthrough in self, thinking“Out of the circle” to achieve a full-scale text travel“Fire out of the circle.

　　Abandoned old winery shabby into Old Winery, idle primary school was transformed into agricultural culture research base, the village of flowers and plants plant base“Long” out of a can eat, can play camp hut... ... On August 28, the reporter walked into the West Caozhuang village, Shizhuang Town, Huojia County, and saw that the construction site of the village's Literary Brigade project was bustling with activity.

　　“Rural tourism must be good at Create something from nothing, and innovative product supply can bring “Traffic”,” said Fu Xiuyan, party secretary of Shizhuang Town, “The popularity of the first festival has greatly boosted our confidence. Shizhuang has the foundation to develop rural tourism. We must strike while the iron is hot and follow the heat, so that the short-term 'flow' will become a long-term economic 'retention' for the rich villagers.”

　　It is understood that the earliest planting of flowers and trees in shizhuang town can be traced back to the spring and Autumn period and the Warring States period. In 2000, shizhuang town was awarded the“Hometown of flowers and trees in China.”. In recent years, the town to grow flowers as a basis, vigorously develop leisure tourism agriculture, and strengthen the beautiful economy.In recent years, the town to grow flowers as a basis, vigorously develop leisure tourism agriculture, and strengthen the beautiful economy.

　　During the festival, Shi Zhuang town's Fantasy Rose Manor, Ruyi Lake fireworks, and other activities flow very much. Only“May Day” that day, the number of passengers exceeded 50,000. Before the festival was over, the two towns and villages began to work on the West Caozhuang Village Research Base, the former King Wine Fang, lin-under-the-park three project construction landing work.

　　Do not laugh at the farmer Lajiu Hun, in good years leave foot chicken dolphin. “Who would believe that this steamed buns can sell for more than 2,000 yuan a day!” He Xia, a 60-year-old resident of housi village, had set up an iron pot to sell handmade steamed buns in front of her home during the cultural festival. She did not expect that business would be so good, everyone said they tasted“The taste of childhood”.

　　“Although there are no mountains or rivers, the clean and beautiful countryside and the flowery and green roads are the foundation for our Create something from nothing and gathering momentum to develop rural tourism,” said Ma Ruliang, the party secretary of Housi Village, which has been popular with more than 300,000 tourists.

　　At the Wulong Mountain scenic spot in Huixian, 40km from Shizhuang Town, tourists take photos with green diesel locomotive as night falls and crowds gather in the locomotive district of the scenic spot. On August 26, Xu Li, a tourist from Shanxi province, took her children on the green leather train to learn about the characteristics of steam, diesel locomotive and electric trains, and let them experience the great changes of the motherland through the development and changes of the train.

　　It is understood that the locomotive cultural district is another creative product of the Wulongshan Scenic Area after investing more than 12 million yuan to build the panda pavilion. The district has invested more than 9 million yuan, it covers container market, cultural and creative walking street, sunset style camping, train cultural elements, large-scale cultural and creative performing arts, barbecue food festival and other elements.

　　So far this year, Huixian, which has the most abundant tourism resources in Xinxiang, has made great efforts to launch new tourism products, such as the tide play music festival, the pop-up reception flash mob and the punch card of travel passports, the flower boat parade in Wanxian Mountain, the games, the Mountain Tent Festival in Baoquan Scenic Area, and the Sichuan face changing and doll interaction in Baiquan Scenic Area are all activities with a strong sense of experience, opened the travel market“Traffic password”.

　　To“Flow” more to“Quality”. In the booming tourism market, Huixian is well aware that to support the promotion of cultural tourism quality, we must dig into the unique resources and provide more quality products. To this end, Huixian changed its “Gap period” of three years into a “Golden period” for quality improvement and upgrading, further optimizing the spatial layout, focusing on project construction, creating high-quality brands, and improving service quality.

　　Tourists travel“Buy” is happy, tourism destination“Sell” is the service. One by one, tourism quality improvement activities promote Huixian tourism practitioners to form service consciousness. Wang Xiaojun, head of residential accommodation in a small town in Samho, has converted the six-room first-floor area into a place for tea and leisure, let only the living function of the space“Long” out of the quiet and elegant, leisurely cultural atmosphere.

　　“When you add and subtract, you add and subtract congestion, and what you add is quality,” said Wang Xiaojun. He gave up the profits from the six rooms in exchange for an overall improvement in the quality of the hostels. Tourism makes watching the scenery become a vacation, the customer's feelings and needs in the first place, in order to turn the“Flow” into a lasting“Retention.

　　Rich product supply, ignited the populace's consumption enthusiasm. Between January and July this year, Xinxiang received 37,147,600 tourists, generating 23,031.5 billion yuan in tourism revenue, up 16.83 percent and 12.59 percent respectively from the same period in 2019.

　　At present, the cultural tourism city of Xinxiang is integrating cultural tourism resources with a new attitude of “Quality, innovation and benefits to the people”, attract more and more people to come here, indulge in poetry and the distant stars, wandering in the Neon City of human fireworks.